PROGRAM
Seoul Market Dining

A tasty encounter at traditional markets where merchants meet popular places

Seoul Market Dining

Seoul Market Dining will offer exciting collaborative pop-ups to look out for between traditional markets and trendy places located in the markets.
Chefs and bartenders will present you with creative dishes using various ingredients available at the markets.

Main Programs

Geumnamvin Geumnam Market
  • Address285 Doksodang-ro, Seongdong-gu, Seoul
  • Contact070-7699-2855
  • Pop-up time9/16 (Sat), 9/19 (Tue) - 9/22 (Fri) 18:00-24:00
Geumnamvin is a bistro bar specializing in natural wine located in Geumgho-dong.

They offer a variety of delicious dishes that perfectly complement their extensive wine selection. The name "Vin" has a dual meaning, both "wine" in French and "room" in Korean. Geumnamvin strives to become a welcoming and cozy wine bar, just like a guest room in Geumho-dong.
Reservation
Representative menu
  • Boiled pork neck) 38,000won

    This collaborative dish combines Geumnamvin's signature pork neck with Eunsung Bossam's kimchi.

  • Chilled pyeonyuk pork slices and abalone with mustard sauce 25,000won

    Geumnam Market's oiled and pressed pork slices is served with steamed abalone and a tangy mustard sauce

  • Dotorimuk muchim 15,000won

    Geumnam Market specialty acorn jelly is seasoned with spicy Chinese pepper.

Dongmyo Market Dongmyo Market
  • Address17-10 Jongno 54-gil, Jongno-gu, Seoul
  • Contact070-7773-2050
  • Pop-up time9/16 (Sat) - 9/22 (Fri) 17:30-24:00
Come to Dongmyo Market, a self-service wine pub where you can enjoy as much wine as you like in a friendly and inviting environment. With a southern American vibe and vintage atmosphere, you can relax and enjoy snacks and wine without any pretentiousness. This is the perfect spot for a fun and comfortable wine-drinking experience at a reasonable price.
Representative menu
  • Chamnamul aglio olio 11,000won

    This linguini pasta dish is vegan and flavored with garlic, oil, grana padano cheese, and fresh lemon.

  • MELPRI (Melon, Prosciutto, Ricotta) 15,000won

    This wine-pairing dish consists of melon ripened for three to five days, prosciutto, and homemade honey ricotta.

  • Grilled beef loin ragu tteokbokki 18,000won

    This fusion tteokbokki recipe combines an authentic ragu sauce with a Korean twist of gochujang for a savory flavor.

Majangdong Tiger Majangdong Meat Market
  • AddressMajang-dong Tiger, 3rd floor, Hyundai Shopping Center, 76, Majang-ro 35-gil, Seongdong-gu, Seoul
  • Contact010-9820-9214
  • Pop-up time9/16 (Sat), 9/19 (Tue) - 9/22 (Fri) 15:00-23:00
Located in the heart of Majang Meat Market, Majangdong Tiger is a unique wine shop and bistro that offers the freshest raw hanwoo beef and tomahawk steak.
It also boasts a selection of wines handpicked by the vice president of the Korean International Sommelier Association (KISA) who is a judge in international wine competitions. To experience the bistro's special menu, you can simply make a reservation a day in advance. If you purchase meat from Majang Meat Market, the restaurant will grill it for you, with a grilling fee of 10,000 won per 100g.
Representative menu
  • Tomahawk Steak, 700g 110,000won

    The steak undergoes a sous vide process for a minimum of two hours, is then seared on a cast-iron lid, and finally, rests on hardwood charcoal to achieve a smoky aroma. It is served with French fries and a variety of vegetable garnishes to enhance its flavor and nutritional value.

  • Super Fresh Raw Hanwoo Beef Mungtigi 59,000won

    Daegu is known for its specialty of raw beef. The hanwoo meat is freshly butchered on the same day and consumed before rigor mortis sets in, resulting in a chewy and fresh texture that cannot be found in regular beef sashimi. For an even more enjoyable experience, try topping it with caviar.

  • Water Aged 1++ Hanwoo Tenderloin Steak, 200g 79,000won

    Water-aged 1++ hanwoo is served with garnishes like French fries, mushrroms, and tomatoes. Majangdong Tiger turns into everything into French cuisine by adding its special Maho sauce.

Brewery 304 Yeongcheon Market
  • Address7, Tongil-ro 11-gil, Seodaemun-gu, Seoul
  • Contact02-363-7304
  • Pop-up time9/20 (Wed) - 9/21 (Thu) 17:00-23:00
Located in Cheonyeon-dong near Yeongcheon Market in Seodaemun, Brewery 304 has been brewing premium craft beer with the best ingredients and artisanal craftsmanship since 2015. The brewpub also collaborates with renowned chefs to develop food pairings for its craft beer, presenting them each season. Following successful collaborations with Hyodo Chicken and Salon de Ikkoi, Brewery 304 has launched its third season, which showcases local characteristics and reimagines traditional market foods, offering popular snacks that pair well with its beers. The brewpub aims to provide its customers with new experiences and fun.
Representative menu
  • Mala Mandu Gangjeong 18,000won

    Deep-fried dumplings are seasoned with a gochujang-based sauce, topped with flavorful mala oil, and garnished with roughly crushed nuts.

  • Okkonomi Bindaetteok 17,000won

    Pan-fried crispy mungbean jeon is served with salty and savory sauce, mayonnaise, and dried bonito flakes.

  • Deep-fried Tteok & Spicy Tomato Meatballs 19,000won

    Deep-fried tteokbokki rice cakes are stir-fried with meatballs in a tomato-based gochujang sauce, creating a savory and filling dish.

Jungang Market Jungang Market
  • Address92, Jongno 44-gil, Jongno-gu, Seoul
  • Contact02-363-7304
  • Pop-up time9/16 (Sat) - 9/22 (Fri) 15:00-24:00
unique take on Korean cuisine and are served with takju, highballs made with traditional liquors, and other spirits.
Representative menu
  • Soboro Buchujeon 17,000won

    The chives and minced pork for this jeon are sourced from Seoul Central Market in Sindang-dong.

  • Stir-fried Pig's Hear 17,000won

    Fresh pig hearts are procured from Seoul Central Market in Sindang-dong, dressed at the pub, and stir-fried in a spicy sauce.

  • Chicken Wonton Soup 18,000won

    The soup's meatballs are crafted using a chicken of medium size sourced from Seoul Central Market in Sindang-dong.

Haejindwi Mangwon Market
  • Address20, World Cup-ro 23-gil, Mapo-gu, Seoul
  • Contact010-4424-4674
  • Pop-up time9/16 (Sat), 9/19 (Tue) - 9/22 (Fri) 19:00-21:30
If you're looking for a delicious meal made with fresh ingredients, Haejindwi is the perfect spot for you. This Korean pub has been offering chef-selected courses since 2019, using only the freshest seasonal ingredients from Mangwon Market. Their menu changes every quarter, except for the signature dish. Plus, it's a cozy and relaxing environment to enjoy a refreshing drink.
Reservation
Representative menu
  • Pork Neck with Rind Suyuk 45,000 won per person, one menu from seven to eight course selected by the chef

    부드럽고 쫄깃한 껍데기 항정살로 요리한 수육입니다.

  • Abalone Mulhoe 45,000 won per person, one menu from seven to eight course selected by the chef

    This dish features boiled pork neck with rind, offering a tender and chewy texture.

  • Chicken Sotbap 45,000 won per person, one menu from seven to eight course selected by the chef

    Chicken drumsticks packed on the day are used for this pot rice, served with soup and banchan dishes.